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Then Vs Now
Why this
niche?
In this niche, I found a channel that started only 4 months ago and already hits a total of more than 12M+ views. This shows that the target audience is huge, and the chances of success are really high. Plus, creating the content is simple, and there are plenty of topics to choose from. So if you enjoy making videos about the 80s and 90s, focusing on actors and actresses from then and now, this niche is perfect for you.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Canada
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
Vs. Vintage
Topic analysis
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Video rating
Video analysis
Do's
00:00
Starting directly with the story
The great thing about this video is that it jumps straight into the story, no long-winded intro, just straight to the point. However, a missed opportunity is the lack of a voice-over. A voice-over could make this content even more engaging for the audience and is also essential if you want to get monetized without any issues. More about this at don'ts.
Don'ts
00:00
No voice-over
As I mentioned earlier, this video doesn’t have a voice-over, which I think is a huge missed opportunity. A strong script can make a video much more engaging and keep viewers hooked. I’m not saying this format doesn’t work because the views clearly show that it does, but by adding more value to your video, you could take it to the next level. Not only does a voice-over help with engagement, but it’s also crucial if you want to monetize your content without any issues. I highly recommend including a short introduction about the person in question and using triggering hooks, something I mention in almost every niche. These hooks are a must for keeping viewers watching until the end. Another benefit of adding a script is that you won’t need to cover as many cases in one video. Instead, you can turn each case into a triggering story, which allows you to create more content in the long run.
Here are some powerful hooks you can use for this niche:
- But if you thought that was the craziest part, think again…
- What happened next? No one saw it coming.
- And then, they revealed something shocking…
- This one small detail changed everything…
- You won’t believe what his final words were…
- Just when they thought it was over, everything took a dark turn…
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Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Vs. Vintage
Used trigger words
- Then and Now
- Pop stars
- Actors
- Hearthrob
- Actresses
- 1980
- 1990
- Men Rock Stars
- 1970
- Hollywood
- Famous Celebrity
- Caught on Camera
- Last Photos
- Famous People
THUMBNAIL RATING
Thumbnail analysis
Vs. Vintage
Used thumbnail 1
This thumbnail achieved more than 3.6M+ views...
The thumbnail is fine, and the fact that it got more than 3.6M views proves just how powerful this niche is. But imagine if you made it even more shocking, something that practically forces people to click. They’ve done a good job by placing a "good" photo of him on the left and a more aged, and less flattering version on the right. But this contrast could be taken to a whole new level. You want to maximize the transformation, making the viewer think something like: Wait… is this REALLY the same person? No way. I need to see this -> Click. The more dramatic the change, the harder it is for people to scroll past without checking it out.
Vs. Vintage
Used thumbnail 2
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❌ Wrong colors
If you're using black and white in your thumbnail, it should be for something you don’t want to stand out. So I would never recommend using a black and white photo if your goal is to grab attention. The whole point is to highlight the contrast between "then" and "now," so I honestly don’t understand why they chose a black and white image here. The photo might have originally been black and white, but in that case, I would add color in Photoshop. The whole point of a thumbnail is to grab attention, and that’s exactly what isn’t happening here.
Vs. Vintage
Used thumbnail 3
Vs. Vintage
Used thumbnail 4
Vs. Vintage
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Vs. Vintage
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How to find topics?
To find topics in this niche, it's important to take a good look at the competition. What topics do they cover? Which famous actors are on the thumbnails? What are the titles? Are there patterns in the most popular videos? To make it as easy as possible for you, I’ve already looked into this. When we look at the three most popular topics, we see the following:
- 75+ Most Heartthrob Actors of the 1980s and 1990s Then and Now!
- 50+ Most Beautiful Actresses of 1980s and 1990s Then and Now!
- 70+ Women Pop Stars of the 1970s to 1990s: Then and Now!
If you look at these topics, there’s a clear pattern with the years: the 70s, 80s, and 90s are what mainly trigger this audience. That’s why I would definitely continue focusing on that. This audience is generally older and enjoys seeing young actors from that era and how they look now.
Create a better storytelling:
As I mentioned in the title analysis, adding a script is essential to getting monetized and avoiding issues. This doesn’t mean dragging out long, boring stories, but rather creating engaging and well-structured storytelling about the person. A great way to do this is by making the audience feel emotionally invested, whether it’s through nostalgia, shocking transformations, or surprising facts. Rather than just listing names and showing images, add context to their journey. What made this actor or pop star famous? What struggles did they go through? How did they change over the years? The more immersive the storytelling, the longer people will watch. Besides, you should also include a strong transition to the next case, for example:
• But if you thought this actor changed a lot over the years, just wait... Because the next one will leave you speechless.
• But this is nothing compared to what’s coming next…
• And just when you thought you’d seen it all, the next actor’s transformation will leave you stunned...
YouTube:
https://www.youtube.com/@Celepast/videos
https://www.youtube.com/@ThenVsNowTVV/videos
Google:
https://stacker.com/stories/celebrities/photos-25-iconic-actors-start-their-careers-vs-now
https://www.esquire.com/entertainment/g60139390/celebrities-in-1970s-vs-today/
Pinterest:
https://nl.pinterest.com/pin/476959416789320945/
https://nl.pinterest.com/pin/79164905939928349/
Topic:
To create my own topic in this niche, I started searching on YouTube and eventually came across the video below. What immediately caught my attention was the thumbnail because of the way they created such a dramatic and shocking then vs now effect. I decided to watch the video, and the first case that stood out was Tim Curry. The fact that this video has gained almost half a million views in just four months proves that viewers found this topic engaging beyond just Tim Curry’s case enough. So, what if we recreate that same shocking effect with the thumbnail but make the entire video focused on Tim Curry? That’s exactly why I chose this topic.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
First, I searched for a happy-looking photo of Tim Curry. Then, I focused on finding an image that showed the complete opposite. Something that created the strongest possible contrast between the two. I wanted to make the transformation as dramatic and shocking as possible. Here’s what I ended up with
Photoshop
Then, I continued in Photoshop and used the Camera Raw Filter -> Whiten -> Exposure -> Sharpen & Texture to make it stand out even more. After that, I also added a white shadow behind Curry on the left.
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Famous actors
Famous actors from the '70s, '80s, and '90s are a big trigger for this audience, especially when comparing a "then and now" photo. They enjoy seeing how their favorite actors from back in the day have changed over time. Most of the comments are positive, with people appreciating the aging process
AUDIENCE ANALYSIS
What does the audience not like?
Nothing I could find