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Why this
niche?
In this niche, I found one particular channel that has been able to reach more than 5 million views with just a handful of videos and their first video even got over a million views! It is a somewhat less obvious niche where it is important that your team has enough knowledge of the topic. If you deliver the same quality, but upload more often, or can deliver even better quality, it's almost impossible that you won't achieve success in this niche.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Canada
- 4. Australia
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
The channel Mr. Bricks shows himself and his own LEGO creations. This may give you the idea that it is impossible to make this a faceless channel. The channels Astro Bricks and ViewBRICK show that it can be done, though. These are relatively new channels. This shows that there certainly is still room for new channels in both the faceless side of LEGO channels and the non-faceless side of LEGO channels. An older, faceless LEGO channel is SpitBrix. Be aware, however, that you are addressing an audience that is extremely knowledgeable about the subject. So it is very important that you also have this knowledge or that you find a team that also has this level of knowledge. In this case, I would focus on high quality content that you post at least once a week.
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CHANNEL RATING
CHANNEL RATING
Mr. Bricks
Topic analysis
Video rating
Video analysis
Do's
0:00
Confirm the title
The script starts with a statement and clip that immediately confirms the title. The voice over talks about testing real LEGO vs. knockoff and the video confirms this statement by showing 3 side-to-side LEGO vs. knockoff comparisons. This ensures that viewers get confirmation that they are indeed getting what they clicked for. Starting your script this way increases engagement.
0:00
Fast-paced editing
The editing, voice over and background music are very fast-paced. For me, this confirms that the audience has a shorter attention span and that attention must be held through such tricks.
0:03
Short preview of what's to come
Here, the viewer gets a taste of what kind of ‘crazy experiments’ will be performed in the video. This helps a viewer judge whether they find the experiments interesting enough to continue watching the video. If you give a brief preview of a particularly interesting part from your video here, you have a good chance that the viewer will stick around until this particular part is covered in more detail later in your video.
0:07
Trigger to watch until the end
This is in line with the do's above. The voice-over says "in the end" and we see a clip where part of the clip is blurred. This makes me think this blurred object is one of the tested objects and shows the outcome of a test in this video, without me being able to actually see the outcome yet.
0:09
Proper visual and sound effects
The creator has added visual effects and sound effects here to support him saying ‘wall of fame’ and ‘hall of shame’. Such statements can be easily reinforced through visual and sound effects, which is certainly recommended for an audience whose attention must be held in every possible way.
0:20
Help the viewer understand
To make it as easy as possible for the viewer, the creator here also shows through text on screen which version of the car is the real thing and which is the knockoff.
Don'ts
0:12
Don't add unnecessary frames
The creator decided to put in a screen that basically shows the title. Since it has already been explained for the past 13 seconds what this video is about, I think this screen is redundant. I would immediately start comparing your LEGO products here instead.
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Mr. Bricks
Used trigger words
- Real
- Knockoff
- Viral
- LEGO
THUMBNAIL RATING
Thumbnail analysis
Mr. Bricks
Used thumbnail 1
Bright colors, but the idea is all over the place
First, what makes this thumbnail good are the background colors used. The bright green and blue contrasts well and stands out among other thumbnails on YouTube. Because the LEGO figure on the left is a bit more blocky and costs $1, it implies that this is a cheap and fake LEGO product. On the right side, we see a somewhat more complicated looking product, thus implying that this is a technically better designed and more expensive LEGO product.
But despite the high number of views, I don't think it's a particularly good thumbnail. Also, I believe that because of how the text is designed, the price of the knockoff piece isn’t very noticeable. I personally would show a knockoff LEGO piece on the left side and the real LEGO on the right. I would choose two pieces where you can show both a real and a fake version of it, so that the viewer can easily tell the difference between the fake product and the real product.
Mr. Bricks
Used thumbnail 2
Appealing to LEGO connoisseurs
This thumbnail clearly shows that you have to be understanding the subject to create a thumbnail that resonates with your target audience. These LEGO objects mean nothing to me since I don’t have any LEGO knowledge, but a true fan will probably recognize them. I couldn’t immediately find the LEGO pieces that are shown in the thumbnail, but I did make a quick Google search for LEGO gadgets and found this video. Although it doesn’t explain the thumbnail necessarily, it might have been an inspiration for the creator to make a similar kind of video.
Mr. Bricks
Used thumbnail 3
Clear relationship between title and thumbnail
For this thumbnail, you don't have to know as much about LEGO to understand the relationship between the title and thumbnail. However, it is still important to understand what “cursed” means in the LEGO world. Keeping the title 'I made CUSTOM CURSED minifigures in LEGO...' in mind and knowing what cursed means in LEGO terminology (LEGO that is not meant to be used that way), I think he chose interesting minifigures for his thumbnail.
What I like less is the text chosen for the thumbnail. The text “cursed” on the left is a repetition of what is in the title. The text "pregnan"' on the right is redundant because the viewer can see for themselves that it is a pregnant minifigure. On top of that, I don't think the text "cursed" is well chosen. In fact, the title states that the creator built custom cursed minifigures. Because it says "pregnant" above the right-hand minifigure, it creates the expectation that this minifigure is not cursed.
Mr. Bricks
Used thumbnail 4
Mr. Bricks
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Astro Bricks
Topic analyses
Video rating
Video analyses
Do's
0:00
Sound effects
Adding sound effects to your video is a nice way of making your video more interesting to watch. The audience in this niche need a lot of stimuli to stay interested enough to watch. I like how this creator found a balance of adding sound effects, keeping the pace of the video high, but not overdoing it. If you do some competitor research, you will see that some LEGO videos are very over the top in terms of video editing. I say over the top, but I don't mean this in a negative way. This is what the vast majority of the audience in this niche enjoys watching, so make sure you take that into account.
0:04
Confirming the title
At this point, the viewer has watched less than four seconds of the video and has already received confirmation that the title is consistent with what will be discussed in the video. As a result, the viewer will be more motivated to keep watching.
0:09
Footage matching the script
Make sure you use as much footage as possible that matches exactly what the scriptwriter has included in the script. The viewer hears through the voice-over. You want to make it a unified experience, to make it as logical as possible for the viewer.
0:19
'We will get to those later on in the video'
By making it clear that you are not going to reveal everything right away, but that certain information will be shared later, you ensure that viewers who are interested in that information are most likely to keep watching until that information is actually revealed.
0:26
Giving credit
In this niche, you are very likely going to use footage from other creators. Make sure you give them visible credit so that in no way it can be said that you are claiming as if the content is yours. Note that this is no guarantee that they won't strike you.
0:46
Change in background music
Changing background music here makes it clear that a new part of the video has started. This also ensures the variety in the video editing, and this makes it enjoyable to watch.
Don'ts
00:06
Typical top 10 video strategy
There is a difference between using a number in your title to create value or a shocking effect and using numbers in a typical top 10 strategy in your video. I understand this might be confusing, so I will try to explain it as clearly as possible. The viewer clicked here on the title "25 LEGO Sets You Didn't Know Existed," and I think it's a good title because the high number can create a shocking effect to them.
However, counting down all the way to number 25 in your video can give the viewer too many opportunities to decide whether they want to see the next LEGO set, which is something you want to avoid. You don't want to give the viewer time to think about whether they want to continue watching. Instead, you want to keep giving the viewer reasons to keep watching, and you can do this by using hooks to repeatedly engage them. By using the kind of hooks I will mention below, you can keep the viewer interested throughout the video, and that can provide a positive effect for your AVD.
• But if you thought this Lego set was awesome, that's nothing compared to *name next Lego set*
• If you thought this was it, you're wrong...
• Speaking of *name Lego set* we really need to take a look at *name next Lego set*
0:12
Spelling error in subtitles
If you choose to subtitle your video, make sure to check the subtitles for spelling and grammar errors. In this case, 'get's' is spelled incorrect.
0:13
Partially subtitled
If you subtitle your video, I would either subtitle the entire video or only certain words you want to highlight. Right now, I can't make any sense of the logic behind the choices of whether or not to subtitle the script.
0:14
Blurry footage
I'm not sure if this was intentional, but I wouldn't recommend using such blurry footage for so long. Especially because it isn't until 0:20 that the voice-over says 'but we will get to those later on in the video'. It took almost six seconds before it came clear that the footage was blurred because this footage would be revealed later on in the video.
9:57
Repeating yourself or stating incorrect information
As can be seen in the comments, the audience in this niche doesn't like it if you're constantly repeating certain names, statements or information. At this point, the digital circus set has been mentioned three times already. Meanwhile, the viewers don't agree this is an official set. They won't hesitate to let you know such things in the comments
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Astro Bricks
Used trigger words
- LEGO
- Cheap
- Expensive
- Easter Eggs
- You Didn't Know Existed
- Missed
- Cursed
- Satisfying
- $1 vs $10,000
THUMBNAIL RATING
Thumbnail analyses
Astro Bricks
Used thumbnail 1
✅ Colorful and eye-catching
While the thumbnail may seem simple at first glance, it is a very good thumbnail. The colors are striking, the LEGO figures stand out well against the background, the LEGO Pomni minifigure shows great emotion on its face and the Roblox minifigure is a so-called Roblox noob and looks like a real LEGO minifigure. Why this thumbnail fits well with the title is because the minifigures you see pictured are not official LEGO minifigures at all. By using the title "25 LEGO Sets You Didn't Know Existed" and showing two LEGO minifigures that don't actually excist, you confuse the viewer. They will start to wonder whether these two minifigures have been produced by LEGO in the meantime and which 23 other sets they may have missed.
Astro Bricks
Used thumbnail 2
✅ Creepy and intriguing
I think this is also a very good thumbnail. Normally I would say I'm not a fan of repeating your title in your thumbnail or vice versa, but in this case I don't find it very distracting. In fact, I think the LEGO item chosen for the word "cursed" fits perfectly with the vibe that the word "cursed" gives. The eyes of the minifigure heads have a red glow, as if they were evil. What is good about the choice of the minifigure cut in half on the right is the word 'satisfying' put above it. This is because you imply that you find it satisfying to cut minifigures in half, and besides the fact that this is obviously a bit macabre, it triggers your viewers to see if such actions take place in your video.
Astro Bricks
Used thumbnail 3
❌ Not triggering enough
I don't think this is a very good thumbnail. Although I don't consider the chosen LEGO products to be bad (the minifigure lamp and the minifigure usb stick), I find the contrast between the minifigures and the background insufficient. As a result, the minifigures do not stand out well, and because of the color choice, the thumbnail itself does not really stand out at all. On top of that, the current text choice is actually superfluous. The viewer can see for himself that the minifigure on the left has lights in his feet and the minifigure on the right has a usb-stick as a head.
Astro Bricks
Used thumbnail 4
Mr. Bricks
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How to find topics?
IMPORTANT: For this niche, it is extremely important that your script writer knows what he is talking about and that the video editor makes sure he shows the right lego pieces to go with your script. For example, there are more than 10 versions of some minifigures. Don't be surprised if your audience knows exactly why you are showing the wrong minifigure in your video. There is little room here for made-up facts or fiction, because your audience knows exactly what is and is not true. The only thing that is debated in the community is which LEGO series has produced the best sets because this is often a matter of taste. For example, Star Wars fans are more likely to choose Star Wars LEGO and Lord of the Rings fans will often prefer LOTR LEGO. There will also be discussion about value of certain LEGO because this has to do with supply and demand. However, there are some pieces about which there is no doubt: they are worth extremely much or extremely little. Within the LEGO community, specific language is used and a phony will be quickly spotted if your script writer uses the wrong words. Fortunately, there are full LEGO dictionaries online from which you can find out what words mean what or are used for what. Based on some competition channels, I came to the conclusion that the audience finds the following LEGO-related topics interesting:
Negative LEGO topics such as:
• Banned LEGO
• Rejected LEGO
• Failed LEGO
• Cursed LEGO
• R-Rated LEGO
• Worst LEGO Instructions
• Awkward LEGO
• LEGO’s Weird Obsessions
Comparing certain LEGO, such as:
• Cheap vs. Expensive LEGO
• $1 vs $1.000.000 LEGO
• Small vs. Large LEGO
• Cursed vs. Satisfying LEGO
• Real vs. Knockoff LEGO
Things you didn’t know about LEGO, such as:
• Missed Easter eggs
• Sets you didn’t know yet
•LEGO Products You Didn’t Know Exist
Capitalizing on builder intelligence, such as:
• 500 IQ LEGO Sets
• 200 IQ LEGO Sets
• LEGO Hacks
Topic:
If you’re relatively new to the world of LEGO, I would definitely start with picking your topics based on the recent popular videos on the bigger, personal channels such as TD Bricks, Sacred and MasterBuilders. These are three personal channels where you can often get inspiration for faceless content by simply looking at their top performing videos. What you can do in addition to that is to combine overarching topics. In this case, we are going for a negatively themed topic combined with addressing the intelligence and efficiency of the builder. I was thinking of the following title: Banned LEGO Hacks. In the LEGO community there are strict rules about what a builder can or cannot do. Certain hacks can be "forbidden" by LEGO itself or indirectly by the community.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
For this video, you want to create a thumbnail depicting LEGO that the viewer does not immediately recognize or indeed could logically be banned. What stands out is that weird, violent or sexually explicit LEGO pieces do well on thumbnails. There is one channel BrickedUp that has a bit of a different thumbnail style, which I think can work very good as well. My advice is to let a designer create your thumbnails in this niche (unless you can recreate this yourself). I then started searching on Fiverr for a designer and got in touch with him. I gave him the general instructions on how I want the thumbnail to look with the text, arrow and lego box and also sent along the competition channel as inspiration and this is what I received:
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Good quality content
The viewers like to see well-constructed videos (script, voice over and video editing). Also, the topic should have their interest.
Sharing their detailed knowledge of the subject
Since 95% of your viewers will be LEGO fans themselves, you can encourage them to leave certain comments in your video. Viewers like to show what LEGO they own and how much LEGO knowledge they have.
AUDIENCE ANALYSIS
What does the audience not like?
Doing more of the same
There are many LEGO content creators. So it's important to set yourself apart from the rest and not do more of the same.
Sharing information that is incorrect
Again, because of the extensive LEGO knowledge of your viewers, it is important that the information in your script is correct and that the LEGO footage shown is also correct.