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NBA Documentaries
Why this
niche?
In this niche, I found a channel that has uploaded only four videos, with one video achieving over 1.1M views now. This shows us that there are still plenty of opportunities for success within this niche. Once you know how to trigger them, there's a huge audience waiting for you.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Canada
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
Out of Bounds
Topic analysis
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Video rating
Video analysis
Do's
00:00
Give them what they clicked for
''Mugsy bugs is the shortest NBA player in history coming in at only 5'3 he completely disappears between his giant peers, but this never prevented him from becoming a basketball legend..''
The script perfectly matches the title of this video, so viewers don't feel click baited in the first few seconds. As you may know, the initial moments of a video are crucial, as most viewers decide whether to continue watching during this time. It's important to deliver on the promise of the title right away. This doesn't mean just repeating the title, which often adds no value. Instead, what they do well here is introduce the subject mentioned in the title and start the story from there. Great intro!
00:20
Good intro
I like the beginning of this video because you are really drawn into the story, and before you know it you are 30 seconds in. The intro and the beginning of the story flow together in a very smooth way, which ensures that the viewer does not realize that there is a split between the intro and the beginning of the story. Great script!
1:01
Nice video editing
When a story is told in a detailed way, it can be challenging for a video editor to find suitable stock footage or images that match the script. The way the editor solved this problem here is quite impressive and not something you see often.
1:14
Great hook
'But what happened shortly after their arrival was shocking...'
Using enough hooks in your script ensures that you give the viewer a reason to continue watching, something they do well here. I do have to say that I think more hooks like this, could have been used in the video because it gets a little drawn out at times.
1:29
Sound effects
A lot of people don't realize how crucial sound is when you're watching a video. But when the visuals and the sound go hand in hand, it can really draw you into the story. Sound adds a whole other layer of feeling and depth to what you're seeing, so I really like what the video editor does here.
2:40
Real footage
Using real footage in your video allows you to trigger the viewer even more. So always try to see if you can find real footage of the topic you have in mind, because that brings a lot of value to your video. From news broadcasts, to interviews just like they share here.
Don'ts
10:16
Too many blurred effects
This timestamp relates to a comment where the viewer mentioned that too many blurred effects are used in some parts of the video. Since these are somewhat older clips, the quality is already not that good, and adding a blur effect makes the quality of this clip even worse. The editor could have simply used a red circle or an arrow to draw attention instead of making the clip so blurry. These are small details, but if this often happens in a video, it can cause viewers to click away, which is exactly what you don't want.
7:27
Not enough triggering hooks
When I was watching the video, I started to lose some interest from this point until the middle of the video. This happened because there were not so many hooks added to the script in this section. Don't get me wrong, I think the script itself is good and provides a lot of details in a documentary style, but I still miss some triggering hooks that would keep me more engaged as a viewer. Some examples:
• But this is where the story takes a different turn...
• But if you thought that was all, you're wrong...
• But what happened next is something you will never expect...
• But this is nothing compared to what happened next...
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Out of Bounds
Used trigger words
- Trae Young
- Superstar
- NBA Star
- Outscored
- NBA Player
- Destroyed
- Misunderstood
THUMBNAIL RATING
Thumbnail analysis
Out of Bounds
Used thumbnail 1
❌ High-quality thumbnail, but not triggering enough
No matter how good the thumbnail can be in terms of design, if your message you want to convey isn't clear enough, then it's not a good thumbnail if you ask me. The text used in the background makes an attempt to convey a message, but because of the design it does not stand out at all. For that reason, I would change the thumbnail style to tell a better story through a triggering text, an arrow and something shocking happening in the background. Something that can trigger questions because that is what is not happening enough here.
Out of Bounds
Used thumbnail 2
Maximum of 3 focus points, but...
Compared to thumbnail 1, this thumbnail is already many times better. At least a message is created through the text and the face of the famous NBA player. I also like the fact that they colored the trigger word red so it stands out just a bit more, but I do think a different text choice would have been way better, because it is a bit on the long side, and it's not triggering at all, because I think if you are a true NBA fan you already know this. So try to look for something shocking that will also allow you to trigger the real fans in this niche because that audience is actually incredibly important to have as a viewer.
Out of Bounds
Used thumbnail 3
❌ Wrong text
This thumbnail looks a lot like thumbnail 2 if you ask me. There is a text added, but the text itself actually doesn't say much. It doesn't raise any questions, and that's exactly what you want to create in the mind of the viewer. So here again we see a nice high quality thumbnail, but it doesn't trigger enough. My advice for thumbnails for in this niche will be the same as the WWE Documentaries niche. In this case, definitely use the face of the famous NBA player on the thumbnail and combine that with a shocking situation in the background with a triggering text. Create FOMO by making a thumbnail that raises questions, so that your target audience has no choice but to click on your thumbnail.
Out of Bounds
Used thumbnail 4
Out of Bounds
Revenue analysis
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Out of Bounds
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How to find topics?
To find topics in this niche, it is important to look closely at our competition channel. What kind of topics did they choose? What is their most popular video and which NBA player is this about? For example, what stands out is the fact that there are 2 videos made by the competition channel about some older NBA players who have retired. It's important that you choose a topic that is about an NBA player that you can tell a lot about. Has anything shocking happened in his life? Are there certain things you can magnify? How to find best these types of topics I will explain to you below.
Google: You can find a lot of information about NBA players on Google. I simply searched on best american NBA players and then came up with a whole list of frequently asked questions where you can get a lot of inspiration from. For example: The Youngest NBA Player Legend. That might be something interesting. What you can do next is find out who that person is, type in his name on Youtube. How many topics do you see about him? Are these videos being viewed a lot, or not at all?
Reddit: There is also a community on Reddit where many topics are being discussed about the NBA world. That way, you can get insights if certain names keep coming up and find some topic inspiration: https://www.reddit.com/r/NBATalk/
Youtube: You can also find some topic inspiration on YouTube, but it's important to keep focusing on the documentary style instead of swapping to NBA moments/compilations because that niche is more saturated!
• https://www.youtube.com/@nonstop/videos
• https://www.youtube.com/@Outofboundshoops
Topic:
I searched on YouTube for some tragic stories about NBA players and kept in mind that I want to create something shocking. As you know, there are two videos on our competitive channel about retired NBA players, so that's what I focused on. I simply used the search terms: tragic story NBA players and immediately found the video below. I also noticed that this video was posted a couple of days ago and is still getting views, so that shows me that this topic is still interesting.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
I searched via Google for a picture of Delonte West where he was still young and looked healthy. It's important that this was a photo where he was in action, so that the target audience can immediately make the connection to the sport.
Search for photos on Google
Then I started looking for a picture of him on Google where he looks unhealthy to create a good contrast on the thumbnail. Eventually I ended up with this picture:
Exposure, Whiten, Texture and Sharpen
As you can see, I applied a lot of filters to get the thumbnail as light and clear as possible. Obviously this is not the very best quality, but the thumbnail stands out a lot more and that is the most important thing. Of course, you can also choose to outsource this to a thumbnail designer. I also added a text ' NEED MONEY' to make the message I want to convey with the thumbnail even clearer. The font I used for the text in Photoshop is: Chalkduster.
Finally, I added the year 2010 on the left side so the target audience can see right away that this is about a photo from the past, and I did the same on the right side of the photo. This way you create a clear before - after/ then - vs now effect and your thumbnail will look like this:
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Documentary style
This audience likes the documentary style used by our competition channel. They like that not only the positive side of an NBA player's life is shown, but also the other sides of their lives, the difficult times. As you can see, this comment indicates that the story felt like 10 minutes, which is exactly what you want as a creator. So it's important to really focus on this documentary style in this niche, because that's what this target audience likes to watch.
Retired NBA players
Stories about retired NBA players definitely interest this audience. This also means that some of the audience is older. They enjoy getting a glimpse into the life of a retired NBA player and are happy to share their thoughts on it in the comments.
AUDIENCE ANALYSIS
What does the audience not like?
Too many blurry edits
What you will see during the video analaysis, is that the competition channel has an editor who has a certain way of editing where sometimes the target audience indicates that too much blurry footage is used. These are interesting comments because that shows us that there are still some areas for improvement.