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Media Iceberg
Why this
niche?
I discovered a channel in this niche that started just 4 months ago and is already pulling in over 2.2M views per month. Their content dives deep into the internet iceberg. The great thing about this niche, is that it's being around for a while and it still shows massive potential, which is a clear sign that there’s still plenty of success to be found here. So, if you're into creating videos about the most disturbing corners of the internet, this niche is definitely for you.
Success chance
Saturation level
Experience level
Audience
analyses
- 1. United States
- 2. United Kingdom
- 3. Canada
- 4. Australia
- 5. Europe
Competition
analysis
Competition ANALYSIS
These channels are showing potential for this niche.
Abyssal Detective
Topic analysis
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Video rating
Video analysis
Do's
00:00
Nice voice-over
This is a great voiceover for this niche. I really like the tone and the way he's telling the story. The audience in this niche loves good storytelling and deep analysis of disturbing internet stories, so it’s essential to choose the right voiceover. This one is definitely a great example, especially considering the comments.
00:13
Meme clips
They use a lot of weird, creepy, sarcastic meme clips, and the pace is a bit fast. It seems like this style really clicks with the audience, so I'd definitely suggest sending examples of this type of editing to your editor. I'm not saying this is the secret to going viral, because how you tell the story and the script are way more important, but considering the views, this style definitely works well for this audience. So, if you're looking to start in this niche, it's something to keep in mind.
00:30
Real footage
I can't say this enough but using real footage in your video is a game-changer in almost any niche. It helps viewers connect more with the story, and it adds real value to your content. People tend to engage more when they see actual footage, as it makes the video feel more authentic and triggering to watch.
00:49
Nice thrilling sound effects
Using thrilling sound effects like these will give the video more of a crime-like vibe, which fits perfectly with the topics they’re discussing. These are small details, but they really set the mood and make the viewer feel a certain way while watching the video.
Don'ts
00:00
Warning
I like that they included a warning, but 7 seconds is a bit too long. As seen in the comments, warnings really trigger this audience, so it’s a smart move to include one. However, I wouldn't put it at the beginning of the video. I'd prefer to start with the story right away and then show the warning when a 'disturbing clip/situation' appears, but only for a maximum of three seconds. That way, you still get the triggering effect of the warning, and you can dive straight into the content from the first seconds of the video.
5:51
No triggering transitions
What they’re doing here is using the typical top 10 strategy. As you might know, I’m not a big fan of this approach and always point it out when I notice it in a niche. In this case, all they do is mention 'Level 1, Level 2, Level 3,' without giving the viewer a real reason to stick around for the next case.
You can easily improve this by adding one sentence during each transition, such as:
- 'But if you thought this was shocking, just wait till you hear the next one...'
- 'This is nothing compared to what’s coming next...'
- 'Just when you thought it couldn’t get worse, it does...'
These small changes can keep the audience engaged and curious to see what happens next.
Do's
Don'ts
TITLE RATING
Title analysis
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Abyssal Detective
Used trigger words
- Disturbing
- Internet
- Iceberg
- Horrible
- Internet Mysteries
- Dark
- Disturbing Backstories
- Camera Footage
- Sick
- TikTkok
- Lost Media
- Analog Horror
- Demonology
- YouTube Channels
- YouTuber Controversy
- Terrifying
THUMBNAIL RATING
Thumbnail analysis
Abyssal Detective
Used thumbnail 1
✅ Creepy style
I like the style they want to create because of the creepy feeling they create because instantly grabs people’s attention. Also, they only use 2 or 3 focus points, which is a good choice. The only thing I’d be careful with is the length of the text. If it’s longer than 3 words, people might not read it because it’s too long. On YouTube, people decide in split seconds whether to click, so that’s why I always say: keep it short and don’t use too much text.
Abyssal Detective
Used thumbnail 2
Abyssal Detective
Used thumbnail 3
Abyssal Detective
Used thumbnail 4
Abyssal Detective
Revenue analysis
If you create longer videos like our competition your RPM will probably be around $10-$15. If you want to create videos around 8-12 minutes, your RPM will probably be around $3-$5.
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Topic analyses
Video rating
Video analyses
Do's
Don'ts
Do's
Don'ts
TITLE RATING
Title analyses
Good titles contain emotional trigger words that ensure that a viewer will click your video. Emotional trigger words can be divided into 3 categories:
Curiosity (Words like: Banned, Exposed, Hidden, Illegal etc.)
Urgency/Unique: (Things like: Numbers, Limited Timed, Days etc.)
Titles: (Things like: Job titles, Family relations, Famous names etc.)
Used trigger words
THUMBNAIL RATING
Thumbnail analyses
Used thumbnail 1
Used thumbnail 2
Used thumbnail 3
Used thumbnail 4
Abyssal Detective
Revenue analyses
These numbers are estimates and estimated by YouTube experts.
It is therefore not possible to derive any rights from these estimates and it is always recommended to do your own research
Did you check the other competitor channel?
We just don’t want you to miss out on any valuable information.
Lets create
your video
Who is our target audience?
YOUR VIDEO
Topic example
How to find topics?
In this niche, it's crucial to focus on finding creative topics that stand out and engage the audience. One of the key things we've noticed after analyzing our competition’s channel is that topics like "the Internet iceberg" are very popular and seem to trigger lots of viewers. This format has gained a lot of traction because it shows the internet culture in a structured, layered way of disturbing situations, which draws lots of people in.
The "Internet Iceberg" concept works well because it breaks down internet topics into layers, starting with the most well-known ones and diving deeper into more obscure or disturbing stories. What sets this type of content apart is the deeper analysis. People don’t just want to hear the stories, they want to understand them. They want context, backstory, and a thorough exploration of why these stories are so disturbing. Providing this kind of detailed explanation is what keeps the audience coming back for more. If we take a look at the most popular videos of our competition channel (linked down below) than we can definetly notice the pattern:
1. the Most Disturbing Internet Mysteries Iceberg
2. the Most Disturbing Things on the Internet Iceberg
3. the Dark and Disturbing Occult Iceberg
Besides this, it’s important to take a closer look at what they’re discussing in these topics. Are they focusing on websites? Videos? What specific elements are they zooming in on? Can you spot any patterns or recurring themes in the content they cover? Are they talking about websites, disturbing internet videos, video games?
By analyzing the 'levels' of the Iceberg they discuss, you can gather a lot of inspiration. Below, I’ve provided some topic ideas to give you an idea of what you could use as topic inspiration in your own video if you want to start in this niche:
• Disturbing Websites
• Disturbing videos in general
• Disturbing videos on YouTube
• Disturbing photos in general
• Disturbing TikToks
• Disturbing YouTube Channels
• Disturbing TV Moments
• Disturbing Video Games
• Disturbing Live Streams
• Disturbing Child Stories
YouTube: On YouTube, you can find a lot of topic inspiration. I'll link the channels I found down below.
• https://www.youtube.com/@EudoxiaMysteries
• https://www.youtube.com/@ParallelPipes/videos
• https://www.youtube.com/@WEIRDpoi
• https://www.youtube.com/@redSIRIUS/videos
• https://www.youtube.com/watch?v=QINII0eeJxc
Reddit: With Reddit, you can find lots of topic inspiration because they share lots of posts like below. That way, you can search through the comments and start your own research for creating topics. (InternetMysteries)
https://www.reddit.com/r/AskReddit/comments/dxklme/what_are_the_eeriest_internet_mysteries_that/
Tiktok: On TikTok, you can also find a lot of topic inspiration:
• https://www.tiktok.com/@setupspawn/video/7344509134257081642?lang=en
• https://www.tiktok.com/@ice.bergs?lang=en
Topic:
To create my own topic in this niche, I started analyzing the channel Abyssal Detective. What I noticed about this channel is that their most popular video, The Most Disturbing Internet Mysteries, talks about several topics in one video. What stood out to me was that the first topic they discuss is about disturbing websites. This got me curious, so I checked out another channel, Sirius, and their most popular video is about The Deepest Unusual and Disturbing Website Iceberg. This shows that disturbing websites are a topic this audience is really interested in. I’ll add the links below for reference.
Articles/video references
YOUR VIDEO
Title example
YOUR VIDEO
Thumbnail example
How to create your thumbnail?
First, I went to Google and stared looking for an image of an iceberg. This is what I found:
Scary person on the left
To shock the viewer, I wanted to add a creepy face on the left because this is something that works also very well by the competition. It will immediately grab the attention of many people because it's simply a scary face that viewers will look at.
Add more black shadow in Photoshop
To make it stand out even more I created a new layer under his scary face and added some black shadow so that it becomes more one picture.
Eventually, I added the text 'SACRIFICED 666 CHILDREN' because if there's one thing that gives almost everyone chills, it's topics that involve children. For that reason, I chose this text because it will trigger a large audience. So if you followed all the steps, your thumbnail should look something like this:
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Articles/video references
YOUR VIDEO
Creating the title
YOUR VIDEO
Thumbnail example
YOUR VIDEO
End result
Let’s talk
money
AUDIENCE ANALYSIS
What does the audience like?
Good storytelling
There are many comments about the voice on our competition channel. Viewers appreciate someone who can tell a good story and has a tone they enjoy listening to. I’d definitely pay attention to this because it’s clear that they love a voice like his.
AUDIENCE ANALYSIS
What does the audience not like?
Too much clickbait
I noticed a lot of comments like this under a specific video. So, know your limits in this niche and make sure not to use too much clickbait otherwise you'll definetly receive comments like this.
Wrong information
If you don't give them the correct information, they will let you know in the comments.